Faculty of Business Studies

Arab Open University’s Faculty of Business Studies (FBS) is non-traditional in approach, creative in application, and unique in perspective. FBS is the Arab World’s most comprehensive Blended learning business school, offering the full spectrum of business and management education options from single courses through to bachelor’s and, master’s degrees- all delivered with the flexibility, accessibility and quality that students expect from AOU leading blended learning university. The FBS prepares students for careers through British educational experience consolidating top notch scholarly challenge and ethical professional practice.

Offered Programmes:

Programs	OU Validated	AOU
Undergraduate Programs	Business Studies (Accounting)	Bachelor of Accounting (Arabic)
	Business Studies (Marketing)
	Business Studies (Systems Practice)

The BA in Business Studies at Arab Open University provides a well-rounded education with an honours-level focus, equipping students with essential business knowledge, skills, and confidence. Students begin with core business courses before choosing from three specializations, including accounting, marketing, and systems. Graduates are prepared for roles in junior and middle management with a solid foundation in decision-making, teamwork, and ethical business practices. This programme is composed of Three pathways as follows:

The Accounting Pathway aims at providing students with the skills needed for measuring and analyzing financial information used basically by managers, investors, tax authorities and decision makers for the purpose of resource allocation and distribution within enterprises, organizations, and governments. Business Administration graduates in the field of accounting have a broad range of challenging and rewarding job opportunities in the accounting of businesses and organizations in the public and/or private sectors.
The Marketing Pathway aims at providing students with the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price. Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc.
The Systems Practice Pathway aims at providing the students with the skills needed to improve the process of administrative decision-making. It also aims to improve the student's abilities to apply systems thinking and practices for managing and solving complexities in accordance with administrative requirements.

Duration of the programmes:

Bachelor programmes 4 years.

Method of Teaching:

The method of teaching for all faculty of business studies' programmes is full time teaching/ blended learning.

Awards leading to an OU Certificate:

UG- Certificate

Certificate of HE in Business Studies: Certificate of Higher Education for Students who successfully complete 132 credits at level 4.

Undergraduate