Bachelor: Consumer Behavior ; Marketing Comunication; Marketing Strategy; Distribution policies ; Direct Marketing; Principals of Marketing; Principals of Management; Research Methods.

Master degree: Quantitative Data Analysis; Market Studies; Teams Management, Customer Relationship Marketing CRM; Services Marketing; E-Marketing; Purchase marketing.

► 2023: Assistant Professor at AOU Ksa.

► Since 2011: Assistant Professor; High Institute of Management; Sousse, Tunisia.

►Since 2020: Head of Department of Management; The High Institute of Management; Sousse, Tunisia.

►Since 2020: Member of the University’s disciplinary committee; High Institute of Management; Sousse, Tunisia.

► 2005-2011: Lecturer; High Institute of Management; Sousse, Tunisia.

1. Aljabari M, Althuwaini s , Bouguerra A , Sharabatib A, Allahhamc A and Alland M. « The impact of digital marketing strategies on innovation: The mediating role of AI: A critical study of SMEs in the KSA market», International Journal of Data and Network Science, Vol 8, July 2024, doi: 10.5267/j.ijdns.2024.7.006 

2. Althuwaini S , Aljabari M , Bouguerra A , Allahhamb M, Al-Amroc  A and Alqurashid D, « The role of sustainable performance in mediating the effects of digital marketing tactics on market volatility: Evidence from Jordan », International Journal of Data and Network Science, (9), will be available online September 2025, doi: 10.5267/j.ijdns.2024.9.019

3.  Aljabari M, Althuwaini S , Bouguerra A , Al Qudah O. The Impact of e-Marketing orientation and learning Capacity on Online SME Performance in Jordan: The Moderating Role of Technological Orientation, Asian Development Policy Review, (12), No 3, 2024.

4. Bouguerra A., Yezza H. & Mzoughi N., « Post-Successions Performance of Family Firms: The Role of Social Skills and Demographic Characteristics of the Successor », Strategic Management Quarterly, Vol.4, No. 3, September 2016, ISSN: 2372-4951 (Print), 2372-496X (Online), Editors-in-Chief: Gerald Seals, American Research Institute for Policy Development.

5. Bouguerra A. & Mzoughi N., « Relationship Marketing: The Forgotten Consumer », International Journal of Business and Social Science (IJBSS), Volume 2, Number 6, March 2011, ISSN Online: 2219-6021, ISSN Print: 2219-1933, Editor: Nozar Hashemzadeh, Centre for Promoting Ideas (CPI).

6. Bouguerra A., Mzoughi N., Garrouch K. & Bouazza H., « The Impact of the Sellers’ Perceived Ethical Behaviour on Consumers’ Emotions and Behaviour Intention », International Journal of Psychology and Counselling (IJPC), Vol. 3(4), April 2011, ISSN 2141-2499, Editor: Cecilia Lai Wan Chan, Academic Journals.

7. Negra A, Bouhlel O, Ghachem M S., Bouguerra A & Mzoughi M A, (2009), « The Impact of Consumer's Attitude toward the Blogs and the Brands on Purchase Intention : Explanatory Factors », 8^th International Congress Marketing Trends Paris, 16 & 17 January.

8. Mzoughi M N, Bouguerra A & AYED H, (2007), « The Marketing of E-Learning: A Theoretical Background », The International Conference on Computing and e-Systems TIGERA, Mars, Hammamet, Tunisia.

9. Mzoughi N. & Bouguerra A., Personal Values, Determinant of the Perceived Value: Banking Services Case , 22^nd AFM (Frensh Association for Marketing, Conference, Nantes, France, 10 to 12 May 2006.

10. Ayed H., Abdelhak S., Bouguerra A. & Mzoughi N., « The Perceived Value of the Experience of Visiting a Hotel Web Site: Explaining Variables and Impact on Satisfaction and Buying Intentions », 6^th IBIMA (International Business Information Management Association) Conference « Managing Information in Digital Economy: E-Business, Supply Chain and Business Processes », Bonn, Germany, June 2006, ISBN: 0-9753393-5-4, Editor: Khalid S. Soliman.

11. Mzoughi M N & Bouguerra A,, the E-Learning, a new approach to teach Business in Tunisia : The case of technology colleges, 4th days for studies and research Human Resources and IT organized by CREPA Lab, Paris Dauphine University , AGRH & AIM Associations, 5 April (2005), Paris.