Dr. Ami Suhana Abdul Menon is a seasoned academic and industry professional with over 20 years of combined experience in marketing, international business, and research methodology. She earned her PhD in Management from Universiti Kuala Lumpur, Malaysia and has an extensive publication record in SCOPUS- and ERA-indexed journals, focusing on brand loyalty, modest fashion marketing, social media engagement, and tourism marketing.
From 2014 to 2024, Dr. Menon served as Senior Lecturer (Assistant Professor) at Universiti Kuala Lumpur Business School, leading curriculum development, supervising PhD and MBA candidates, and fostering industry–academia collaborations. She has contributed to book chapters, served as a peer reviewer for SCOPUS-indexed journals, and presented her research at international conferences.
Her current research explores inclusive tourism for children with Sensory Processing Disorder (SPD), integrating sensory marketing and cultural ecosystem services. With a focus on Malaysia, this research is conducted in collaboration with an eco-tourism resort operator and Universiti Kebangsaan Malaysia to collect empirical data through field studies and stakeholder engagement. The project aims to generate actionable insights that can enhance sensory-friendly tourism offerings and contribute to inclusive tourism development in Malaysia and beyond, including comparative perspectives with Saudi Arabia.
As of January 2025, she is serving as an Assistant Professor at the Faculty of Business Studies, Arab Open University in Riyadh, Kingdom of Saudi Arabia.
Dr. Ami Suhana Abdul Menon is an experienced educator with over a decade of teaching in Marketing and International Business at Universiti Kuala Lumpur Business School.
She has taught a diverse range of subjects for both undergraduate and postgraduate level, including
- Marketing Strategy
- Consumer Behaviour
- Advertising and Promotion
- Retail Management
- Retail Merchandising Management
- International Marketing
- Marketing Management
- Marketing Research
- Principles of Marketing
- Innovation and New Product Development
- Strategic Management
- Business Ethics and Corporate Governance
- Social Entrepreneurship
- Business Plan Development.
Dr. Ami Suhana Abdul Menon brings over 20 years of combined experience in academia and industry, blending corporate leadership achievements with academic excellence.
Her corporate career (2004–2014) spanned roles at several government-linked companies where she advanced from Executive to Managerial positions in investor relations, product development, corporate communications, and the CEO’s office. She successfully managed investor portfolios, developed marketing and branding strategies, executed promotional campaigns, involved in product launches, and provided strategic support to top management in business development, stakeholder engagement, and corporate governance.
Transitioning to academia, Dr. Menon served from 2014 to 2024 as Senior Lecturer (Assistant Professor) at Universiti Kuala Lumpur Business School. She taught a wide range of subjects in marketing, international business, strategic management, and innovation; supervised and examined numerous PhD, Master’s, and MBA research projects; and contributed to curriculum development, including designing a new degree program such as the Bachelor of Digital Marketing (Hons). She also held leadership roles, including Head of Section for Marketing and International Business, spearheading program reviews and fostering industry–academia collaborations.
In 2023–2024, Dr. Menon served as a researcher and committee member in the Education and Human Capital Cluster for the Kongres Ekonomi Bumiputera 2024 — a national initiative joint collaboration by Universiti Kuala Lumpur and Universiti Kebangsaan Malaysia, and officially launched by the Prime Minister of Malaysia. The congress served as a high-level platform to address strategic economic, social, and human capital development issues affecting the Bumiputera community. As a researcher in the cluster, Dr. Menon conducted literature reviews, analysed policy documents, and examined qualitative and quantitative data to produce actionable insights. Among her key contributions was analysing data from focus group discussions involving industry practitioners, the public, and key stakeholders. These findings informed strategic recommendations on education reform, workforce readiness, and skills development, contributing directly to policy proposals aimed at enhancing Malaysia’s human capital ecosystem in line with national economic aspirations.
With her dual background in academia and industry, Dr. Menon bridges theory and practice, equipping students, researchers, policymakers, and industry partners with practical insights grounded in rigorous scholarship.
1. Muhammad Shahrin Hashim, Azizan Mohamed Isa, Ami Suhana Menon, Norwani Mohd Nazari (2019). The Effect of Tourism Towards the Food Security Issues to the Urban Poor in Sarawak, Malaysia: A Conceptual Approach. International Journal of Financial Research.
2. Muhammad Shahrin, Ami Suhana Menon, ilham Sentosa, Rosni Ab Wahid, Muhammad Asyraf Hasim (2019) Measuring the social media engagement dimensions of modest fashion industry in Malaysia (Track: Marketing and Entrepreneurship). 9th International Economics and Business Management Committee (IEBMC 2019). Best Paper Award. 2nd-3rd November 2019.
3. Zulkarnian Ahmad, Ami Suhana Menon, Cordelia Mason, Mohd Farid Shamsudin, Ilham Sentosa (2020). Does social media engagement moderates brand management and brand loyalty? Evidence from young consumers of Malaysian modest fashion industry. International Journal of Psychosocial Rehabilitation.
4. Ami Suhana Menon, Muhammad Shahrin Hashim, Muhammad Asyraf Hasim (2020). Measuring the brand personality dimensions of modest fashion industry in Malaysia. TEST Engineering and Management.
5. Ami Menon, Muhammad Asyraf Hasim, Norwani Mohd Nazari, Rosni binti Wahid, Muhammad Shahrin (2020). The Influence of Social Media Richness on the Consumer Intention to Purchase. Test Engineering and Management.
6. Arman Hj. Ahmad, Izian Idris, Gan Hao Rong, Ami Suhana Menon (2020). Perceived value of advertising message that influence generation Y purchase intention. Conference: 2nd International Conference on Human Resources, Social Sciences, Management, Business Economics & Marketing.
7. Arman Hj. Ahmad, Izian Idris, Cordelia Mason, Sheikh Muhamad Hizam Sheikh Khairuddin, Ami Suhana Menon, Mohd. Farid Shamsudin, Ridzuan Masri, Muhammad Asyraf Hasim (2020) Unpacking' Young Travelers' Needs to Enhance the Attractiveness of Package Tours. International Journal of Psychosocial Rehabilitation.
8. Muhamad Shahrin, Rosni Ab Wahid, Ami Suhana Menon, Mohd Fikri Ishak, Jacqueline Koh, Suhaila Abdul Kadir (2020) “I click, I saw, and I acquire": The seductive force of subliminal messages in social media postings which influence consumer purchase intention. Journal of Critical Review.
9. Muhamad Shahrin, Rosni Ab Wahid, Ami Suhana Menon (2022) Digital Brand Storytelling, an Emerging Catalyst to Consumer Engagement: A Netnography Analysis of Sustainable Fashion in Malaysia. Global Business and Management Research: An International Journal Vol. 14, No. 4s (2022).
10. Ami Suhana Menon, Muhammad Shahrin Hashim (2023). Branding the Women leaders in Aviation: What does it takes? Women in Aviation: Management, Talent, and Empowerment during Crisis Era. Springer. E-Book Chapter. eBook ISBN 978-981-99-3098-2. Rint ISBN 978-981-99-3097-5.
11. Muhammad Shahrin, Ami Suhana Menon (2024), Relationship Psychology and Consumer Behaviour. Universiti Malaya Publication. (Book Chapter).
12. Muhammad Shahrin, Mohd Mursyid Arshad, Cordelia Mason, Ami Suhana Abdul Menon, Rashdan Rashid (2024), Connecting Diversity and Youth Community Service Project: A Semiotic Analysis on Typology of Images Used in Social Media Reporting. International Journal of Academic Research in Business and Social Sciences. Vol 14, Issue 8, (2024) E-ISSN: 2222-6990 (ERA)
13. Muhammad Shahrin, Cordelia Mason, Ami Suhana Abdul Menon (2024), Semiotic Analysis on Sustainable Community Farming: Multimodal Analysis, A Case Study of Community Farming at Desa Impian, Merbau Sempak, Selangor, Malaysia. Scientific Journal in Conservation, Environment and Ecotourism. Media Konservasi, 20 (1) 1-8. https://doi.org/10.29244/medkon.28.3.x-y (Indexed Journal)
