The marketing track aims at giving students the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price.

• Marketing is a diverse field with many exciting career paths. Here are some of the top careers in marketing, each offering unique opportunities and challenges:
• Marketing Manager: Oversees the marketing department, develops strategies, and ensures the implementation of marketing plans. They often manage budgets, analyze market trends, and coordinate campaigns.
• Product Marketing Manager: Focuses on marketing a specific product or product line. They work on product positioning, launch strategies, and sales enablement to ensure the product meets market needs.
• Customer Relationship Manager (CRM): Manages and analyzes customer interactions and data throughout the customer lifecycle to improve customer satisfaction, loyalty, and retention
• Brand Manager: Responsible for maintaining and enhancing a brand’s image and reputation. They develop brand strategies, conduct market research, and work on product positioning and messaging.
• Content Marketing Manager: Creates and manages content strategies to engage and inform the target audience. This role involves writing, editing, and overseeing the production of content such as blog posts, videos, and infographics.
• Social Media Manager: Manages a company's social media presence, creates content, and engages with followers. They analyze social media metrics to improve performance and stay current with social media trends.
• Market Research Analyst: Studies market conditions to examine potential sales of a product or service. They collect and analyze data on consumers and competitors to provide insights that guide marketing strategies.
• Advertising Manager: Develops and oversees advertising campaigns across various media. They work with creative teams, media planners, and clients to ensure effective ad placement and messaging.
• Public Relations Specialist: Manages a company's public image and handles media relations. They write press releases, organize events, and work on strategies to improve or maintain a positive public perception.
• Marketing Analyst: Uses data to evaluate the effectiveness of marketing strategies and campaigns. They provide insights based on metrics and help guide decision-making for future marketing efforts.

Program Duration

• The minimum number of semesters for a Bachelor's degree is six regular semesters and one summer (3.5 academic years).
• The maximum number of semesters for a Bachelor's degree is twenty-four semesters (twelve academic years) excluding summers.

The method of teaching for all members in FBS full-time teaching/ blended learning 50% synchronous and 50% asynchronous.
Lecture attendance is mandatory at least once a week (or twice for some courses) for each registered course. Tutorials are offered from 8:00 am to 10:00 pm and can be scheduled for 1 or 2 days per week to accommodate working students.

​​​​​​​​
Business Studies Marketing Track

Advising Study Plan-Marketing Track​​

​