Member Portfolio

AHMED ABUALHAJA

Faculty of Business Studies

Phone: 242

Office: Dammam

Email: a.alhaija@arabou.edu.sa

I am Assistant Professor of Marketing at College of Business Studies at Arab Open University- KSA. My research interests include religiosity, consumer attitudes and behaviors, customer satisfaction, perceived service quality, perceived value, image, trust, customer experience, Marketing performance, production performance, financial performance from a marketing angle, E-marketing Topics.

·Principles of Marketing: Arab World Editions by Philip Kotler, Gary Armstrong, and Ahmed Tolba.

· Marketing Management by Philip Kotler, Gary Armstrong.

·An Introduction to Retail Management. Open University, UK.

·Business Functions in Context II. Four Required Textbooks:
1. Marketing Essentials by Sally Dibb and Lyndon Simkin. (2nd Edition, 2016)
2. Human Resource Management by Torrington et al. (10th edition)
3. Information Management in Context by Hinton. and
4. Accounting and Finance: An Introduction by Eddie Mclaney and Peter Atrill. (Eighth Edition)

·Small Business Management by Mary Jane Byrd: An Entrepreneur’s Guidebook, McGraw- Hill International Edition, 2018.

·Financial and Managerial Accounting, 7^th Edition, McGraw Hill Education. By John Wild, Ken Shaw and Barbara Chiappetta (2018).

·Business Driven Technology by Piage Baltzan (7^th Edition) Hill Education.
· Managing Organizational Change: A Multiple Perspectives Approach by Palmer, Dunford, and Buchanan. 2017 McGraw-Hill Education.

· Principles and practice of system thinking

·Shaping Business Opportunities I
·Shaping Business Opportunities II
· Sustainable enterprise and innovation
· Introduction to business
· Electronic Marketing. Textbook: Electronic Marketing by Judy Strauss, Reymond Forst. Pearson; 7^th edition (2015).
· Global Marketing. Textbook: Global Marketing by Warren Keegan, Mark Green. Pearson; 9^th edition (2017).
Principles of Marketing. Textbook: Marketing by William Pride, O.C. Ferrell. Cengage Learning; 18^th edition (2016).
· New Products Management. Textbook: New Products Management by Merle Crawford, Anthony Di Benedetto. McGraw-Hill Education.
·Retailing Management. Textbook: Retailing Management by Michael Levy, Barton Weitz. McGraw-Hill Education.
·Marketing for Tourism. Textbook: Marketing for Tourism by J Christopher Holloway. FT Prentice Hall: Financial Times.
·Principles of Marketing101 (Ch. 1-9) & Principles of Marketing102 (Ch. 10-18). Textbook: Principles of Marketing by Philip Kotler, Gary Armstrong. Pearson.
·Principles of Marketing 101(Ch. 1-9) and 102 (Ch. 10-18). Textbook: Marketing by William Pride, O.C. Ferrell. Houghton Mifflin Company.

Work Experience

Academic Experience:

Jan 2019–Present

Arab Open University-KSA: Business Administration Department (Dammam, KSA)

Position:

Full-Time Marketing Assistant Professor at Business School.

Head of Marketing Track

Work Experience

Academic Experience:

2018

Al-Ahliyya Amman University: Marketing Department (Amman, Jordan)

Position:

Part-Time Marketing Lecturer at Business School

Work Experience	Academic Experience:
2009-2011	Yarmouk University: Marketing Department (Irbid, Jordan)
Position:	Full-Time Marketing lecturer at Faculty of Economic. and Administrative Sciences

Work Experience	Practical Experience:
2012-2014	EDDY (United Naghi Group) (Jeddah – Saudi Arabia)
Positions:	Assistant Product Manager

Work Experience	Practical Experience:
2004-2006	Riyadh House Establishment (Al-Jeraisy Group) (Riyadh – Saudi Arabia)
Position:	Assistant Product Manager (office furniture products)

Shanak, H.S.H. and Abu-Alhaija, A.S. (2023), "Does market performance mediates the nexus between production performance and financial performance in manufacturing companies?", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-11-2021-0370

Althuwaini, S., & Abu-Alhaija, A. S. (2021). The relationship between a celebrity’s perceived credibility dimensions and purchasing intentions on social media: The moderating role of the customer’s gender. International Journal of Management Practice, 14(5), 580–600. https://doi.org/10.1504/IJMP.2021.117289

Abu-Alhaija, A.S., Raja Yusof, R.N., Hashim, H. and Jaharuddin, N. (2019), "The influence of religious orientation on viewers’ loyalty towards satellite TV channels: The case of Muslim viewers", Journal of Islamic Marketing, Vol. 10 No. 4, pp. 1196-1218. https://doi.org/10.1108/JIMA-01-2018-0008

Ahmad Saifalddin Abu-Alhaija (2018), From Epistemology to Structural Equation Modeling: An Essential Guide in Understanding the Principles of Research Philosophy in Selecting the Appropriate Methodology. Australian Journal of Basic and Applied Sciences, 13(9): 122-128. DOI: 10.22587/ajbas.2019.13.9.12

Abu-Alhaija, A. S., Yusof, R. N. R., Hashim, H., & Jaharuddin, N. (2018). Customer Loyalty: Antecedents, Approaches and Influences of Culture and Religion. Journal of Islamic Management Studies, 2(1), 62–78.

Abu-Alhaija, A. S., Yusof, R. N. R., Hashim, H., & Jaharuddin, N. (2017). The Motivational Approach of Religion: The Significance of Religious Orientation on Customer Behaviour. International Journal of Economics, Commerce and Management, 5(12), 43-63.

Obeidat, M. I., & Abu-Alhaija, A. S. (2013). The Influencing Factors on Jordanian Viewer’s Decision in Preferring the Arabian Satellite TV Channels (A Case Study about Amman and Irbid). Dirasat, Management Sciences, 40(2), 352–376.

Undergraduate