Dr. Ebtisam Labib has been an assistant professor of marketing at the Faculty of Business Studies since September 2013. Her academic research focuses on marketing, consumer behavior, and social media, with a particular interest in blended learning trends.
She got her MBA (Honors Class 1, University Medal) from King Abdulaziz University in Jeddah, KSA, and her Ph.D. in marketing from Universiti Sains Malaysia.
Over 10 years of teaching,
Taught Modules: She's taught many business courses from the old and new modules. including: BUS110, B123, SYS210, B327, B203A/B, B301A/B, LB160, BE200, BE322/4, B120, B121
Worked in many Saudi universities, including:
- Effat University
- Prince Mohammed Bin Fahd University (PMU)
- Imam Abdulrahman University (IAU)
- Arab Open University
Ebtisam Labib (2024) Artificial intelligence in marketing: exploring current and future trends, Cogent Business & Management, 11:1, 2348728, DOI:10.1080/23311975.2024.2348728
Al-bazar, H., Abdel-jaber, H., Labıb, E., Al-madı, M. (2021). IMPACTS OF BLENDED LEARNING SYSTEMS ON AOU STUDENTS’ SATISFACTION: AN INVESTIGATIONAL ANALYSIS OF KSA’S BRANCH. Turkish Online Journal of Distance Education, 22(3), 213-235. https://doi.org/10.17718/tojde.961839
Labib, E., & Nusruddin, E., (Submitted for peer review). The moderating Role of Co-creation among Saudi SME's Social Media. Journal of Consumer Marketing.
Labib, E, & Nusruddin, E., (2018). The Impacts of Social Media on SME’s Customer Equity: A Conceptual Model. International Business Management, 12:(1) 32-45.
Labib, E, & Nusruddin, E. (2016). The Impacts of Social Media on Small Businesses. Paper presented at the Social Sciences Postgraduate International Seminar (SSPIS), Penang, Malaysia.
Attended Hellenic Open Business Administration International (HOBA) Conference (2015).
