•Dynamic and accomplished PhD holder in Marketing with a robust
portfolio of research in digital marketing, relationship marketing, and
customer relationship management. With extensive publications in
renowned journals and conferences, I bring deep insights into the impact
of technology and ethical practices on marketing effectiveness. My
expertise spans across Islamic banking, AI in e-commerce, and integrated
marketing communications, positioning me as a thought leader in the
field. In addition. I am eager to contribute to an academic environment as
an Assistant Professor, fostering the next generation of marketing
professionals through innovative research and engaging teaching
methodologies.
Academic Background
Courses Taught: Digital Marketing, Service Marketing, CRM, Marketing Ethics, and Management. Human Resource Management, Supply chain Management, Governance in Public Sector
From September 2021 to June 2023: Assistant Professor at Tellidji Ammar University, Laghouat, Algeria. From September 2024 –2026: Assistant Professor at Department of businss administrtion, Onaizah Colleges, Qassim, Saudi Arabia. • From February 18, 2025 assigned to work with the Operational Plan Follow-up Committee Responsibilities: Monitoring the submission of evidence for the Business Administration and Human Resource Management programs. • Appointed by Decision No. 287 - February 25, 2025, as Marketing Committee Member, Onaizah Private College for 3 Humanities and Administrative Studies, Participated in the strategic development of academic program marketing plan. • Member, Semester Exams Scheduling Committee, Department of Business Administration, Onaizah Colleges, Academic Year 2024-2025 (1447-1448 H). • Member, Student Club Committee, Department of Business Administration, Onaizah Colleges, Academic Year 2024-2025 (1447-1448 H).
Books:
o Medjedel, E., Hamid, A. B. A., & Yaakub, N. I. (2020).
Algerian Islamic Banks: The Role of Relationships Marketing
Tactics and Customer Loyalty. Partridge Publishing,
Singapore.
• Journal Articles:
o Elkhansa, A. A. (2016). Investigating the Impact of
Technology-Based CRM on ROMI. Journal of Marketing
Management, 4(1), 73-82.
o Medjedel, E., & Hamid, A. B. A. (2020). Implementing
Customer Relationship Management in Al Rajihi Islamic
Bank: Reality and Perspectives. International Journal of
Advanced Research in Islamic and Humanities, 2(1), 26-41.
o Elkhansa, A. A. (2021). The Role of Communication and
Service Quality on Customer Loyalty in Algerian Islamic
Banks. International Journal of Advanced Research in Islamic
and Humanities.
o Elkhansa, A. A. B. (2024). The Role of AI in E-commerce
Brand Recognition: A Malaysian Perspective, Review of
Applied Socio-Economic Research, Volume 28 No 2 (Q3).
o Elkhansa, A. A. (2024). Relationship Marketing Ethics from
an Islamic Perspective: An Exploratory Study. Global Journal
of Economics and Business, 14(6).
4
o Elkhansa Medjedel, et al (2025). Enhancing Company
Performance through Strategic Ewom Management: Lessons
from the Langkawi Hotel Sector. Management and
Accounting Review, Volume 24 No. 1, April 2025.
o Azmi, A., Wahab, S. N., Abdul Hamid, A. B., Mohamed
Sayuti, N., & Medjedel, E. (2025). AI-powered marketing
strategies: elevating e-commerce brand recognition in
Malaysia. Southeast Asia: A Multidisciplinary Journal, 1-17.
o Elkhansa Medjedel, From Digital Business Strategy to
Consumer Loyalty: A Bibliometric Mapping of the
Engagement Landscape, International Journal of Economics
and Business Research, Submitted.
o Min, Z., Abu Bakar Abdul Hamid, Elkhansa Medjedel, & Siti
Norida Wahab. (2025). Risk Perception in Electrice Vehicle
Purchases and Its Influence on the Purchasing DecisionMaking Process. International Journal of Social Sciences and
Public Administration, 9(1), 252-264.
