إدارة تسويق - تسويق الخدمات - التسويق الإلكتروني

إستاذ إدارة الأعمال المساعد

 1.   Althuwaini, S. & Saleh, M.  (2017) ‘‘The Role of Government in Promoting Innovation through Policy Initiatives for Entrepreneurship Development in Saudi Arabia’’, Proceeding of Quality & Business Management Conference, Hamdan Smart University Dubai.

 
2.    Salem, M,. Althuwaini, S. & Habib, S. (2018) ‘‘Mobile Advertising and its Impact on Message Acceptance and Purchase Intention’’, Journal of Business & Retail Management Research, Vol-12, Issue 3, April 2018
 
3.     Althuwaini, S. (2018) “International Experiences in achieving Economic Development through Small and Medium Enterprises: a Japanese Perspective”, International Conference on Innovation and Economic Diversification, Kuwait.
 
4.     Althuwaini, S. (2019) “Measuring Business Administration College students’ attitudes towards Blended Learning in KSA”, Arab Journal of Sciences and Research Publishing, 8 (4), pp: 134-15
 
5.     Althuwaini, S. (2019) “The role of entrepreneurship in achieving balanced economic development”, Proceeding of Balanced Development Conference Studies in King Salman's Economic Vision 2023, King Khaled University, Abha.
 
6.     Hasseb, A., Singh, H., Althuwaini, S. & Alfayyeh, S. (2020) “Retails capes Impact on Cusomter Emotional Responses and on Customer Patronage: the Moderating Role of Customer Motivation”, International Journal of Management, 11 (8) p. 731-752
 
7.    Althuwaini S. & Salem, M. (2020) “Customer's Adoption of Mobile Government Services: the Role of Trust and Information Privacy”, International Journal of Business and Management Research, 9 (1) p. 8
 
8.    Althuwaini, S. & Hassebullah, A. (2020) “Retails capes on Customer Joy and on Customer Re-purchase Intentions: The moderating role of familiarity”,  Critical Review Journal, 7 (19)
 
9.   Althuwain, S. & Abualhayja, A. (2021) “Measuring Celebrity Endorsement Credibility in Social Media advertisements’’  Business Management Journal, 14 (5) p. 580-600

10.  Althuwaini, S. (2022) “The effect of social media activities on brand loyalty for banks: The role of brand trust”, Administrative Sciences,12 (4) pp. 1-10 
 
11.  Althuwaini, S. (2022) “Measuring Customer Engagement in Social Media”, Proceeding of 38th EBES Conference, Warsaw.
 
 
12.  Kassam, G., Asfoura, E. Hart, S. & Althuwaini, S. (2022) “Social Customer Relationship Management: A Process Model Approach to Develop a Closer Relationship Between Customer and Company”,   TEM Journal 11(1):pp. 202-209
 
 
13.  Althuwaini, S., Khan, N., Sayed, A., Shabbir, A., Rehman, M. (2022) “The Effect of Customer Service Quality on Customer Satisfaction in the Gulf Cooperation Council's Islamic Banking Industry”, Spanish Journal of Economics and Finance, 45 (127) p. 20-32
 
14. *Althuwaini, S. (2023) “Proposed Model to Measure the Impact of E-services Quality               Dimensions on Customer Satisfaction in Government Sector, Ajman Journal of Studies                and Research, Winners of the 39^th competition 2021/2022

*Award Best Paper on Scientific Research Track

15. Al-Ayed, S & Althuwaini, S. (2023) “Innovation Drivers and Innovation Adoption of                  Service Organizations”, International Journal of Business Innovation and Research,                     2024 publication link

16. Althuwaini, S. (2024) “Celebrity Endorsement as Promotional Tool to Destination                  Image’’, International Conference on Promotions and Promotional Marketing, 21-22                   Febraury, London

17. Aljabari, M., Althuwaini, S., Bouguerra, A., Sharabati, A., Allahham, M., and Allan, M.                    (2024) “The Impact of Digital Marketing Strategies on Innovation: the Mediating                       Role of AI: A Critical Study of SMEs in the KSA Marketet”, International Journal of                   Data and Network Science, 8 (2024) 2029-2036

18. Aljabari, M., Slthuwaini, S., Alqudah, O., and Bouguerra, A. (2024) “The Impact of E-Marketing Orientation and Learning Capacity on Online SME Performance in Jordan:                 The Moderating Role of Technological Orientation”, Asian Development Policy Review,              12 (3) 226-237 

19. Alshamayleh, H., Althuwaini, S. Raja, H., Amulus, M. & Bataineh, M. (2025) ' Marketing through Social Media and Technology to Revitalize the Tourism Sector: A Path to Sustainable Growth and Increased Tourist Intention', Journal of Information Systems Engineering and Management, 10 (45s)  e-ISSN: 2468-4376

20. Belhaj, F., Slthuwaini, S. & Nawaz, F. (2026) 'Strategic Insight into the Challenges Facing Japan's Small and Medium-Sized Enterprises', Corporate and Business Strategy Review, 7 (1).