1. Althuwaini, S. & Saleh, M. (2017) ‘‘The Role of Government in Promoting
Innovation through Policy Initiatives for Entrepreneurship Development in Saudi
Arabia’’, Proceeding of Quality & Business Management Conference, Hamdan
Smart University Dubai.
2. Salem, M,. Althuwaini, S. & Habib, S.
(2018) ‘‘Mobile Advertising and its Impact on Message Acceptance and
Purchase Intention’’, Journal of Business
& Retail Management Research, Vol-12, Issue 3, April 2018
3. Althuwaini, S. (2018) “International Experiences in achieving
Economic Development through Small and Medium Enterprises: a Japanese
Perspective”, International Conference
on Innovation and Economic Diversification, Kuwait.
4. Althuwaini, S. (2019) “Measuring Business
Administration College students’ attitudes towards
Blended Learning in KSA”, Arab Journal of Sciences and Research Publishing, 8
(4), pp: 134-15
5. Althuwaini, S. (2019) “The role of
entrepreneurship in achieving balanced economic development”, Proceeding of
Balanced Development Conference Studies in King Salman's Economic Vision 2023,
King Khaled University, Abha.
6. Hasseb, A., Singh, H., Althuwaini, S. &
Alfayyeh, S. (2020) “Retails capes Impact on Cusomter Emotional Responses and
on Customer Patronage: the Moderating Role of Customer Motivation”, International
Journal of Management, 11 (8) p.
731-752
7. Althuwaini S. & Salem, M. (2020) “Customer's Adoption of
Mobile Government Services: the Role of Trust and Information Privacy”, International
Journal of Business and Management Research, 9 (1) p. 8
8. Althuwaini, S. & Hassebullah, A. (2020)
“Retails capes on Customer Joy and on Customer Re-purchase Intentions: The
moderating role of familiarity”, Critical Review Journal, 7 (19)
9. Althuwain, S. & Abualhayja, A. (2021)
“Measuring Celebrity Endorsement Credibility in Social Media advertisements’’ Business Management Journal, 14 (5) p. 580-600
10. Althuwaini, S. (2022) “The effect of social media activities on brand
loyalty for banks: The role of brand trust”, Administrative Sciences,12 (4) pp. 1-10
11. Althuwaini, S. (2022) “Measuring Customer Engagement
in Social Media”, Proceeding of 38th EBES Conference, Warsaw.
12. Kassam, G., Asfoura, E. Hart, S. & Althuwaini, S.
(2022) “Social Customer Relationship Management: A Process Model Approach to
Develop a Closer Relationship Between Customer and Company”, TEM Journal 11(1):pp. 202-209
13. Althuwaini, S., Khan, N., Sayed, A., Shabbir, A.,
Rehman, M. (2022) “The Effect of Customer Service Quality on Customer
Satisfaction in the Gulf Cooperation Council's Islamic Banking Industry”, Spanish
Journal of Economics and Finance, 45 (127) p. 20-32
14. *Althuwaini, S. (2023)
“Proposed Model to Measure the Impact of E-services Quality Dimensions on Customer Satisfaction in Government Sector, Ajman Journal of Studies and Research, Winners of the 39th competition 2021/2022
*Award Best Paper on Scientific Research Track
15. Al-Ayed, S & Althuwaini, S. (2023)
“Innovation Drivers and Innovation Adoption of Service Organizations”, International Journal of Business Innovation and
Research, 2024 publication link
16. Althuwaini, S. (2024) “Celebrity Endorsement
as Promotional Tool to Destination Image’’, International Conference on Promotions and
Promotional Marketing, 21-22 Febraury, London
17. Aljabari, M., Althuwaini, S., Bouguerra, A.,
Sharabati, A., Allahham, M., and Allan, M. (2024) “The Impact of Digital Marketing Strategies on
Innovation: the Mediating Role of AI: A Critical Study of SMEs in the KSA
Marketet”, International Journal of Data and Network Science, 8 (2024) 2029-2036
18. Aljabari, M., Slthuwaini, S., Alqudah, O.,
and Bouguerra, A. (2024) “The Impact of E- Marketing Orientation and Learning Capacity on
Online SME Performance in Jordan: The Moderating Role of Technological
Orientation”, Asian Development Policy Review, 12 (3) 226-237
